Facebook, Instagram, linkage are some social media website which is used for the linking purpose and for the posting purpose in digital marketing. User create there account in these sites and feel the social presence of there in the social media.

 

It gives the user the security factor

After some time Instagram converting his all account as private account because Instagram want their user to feel like they are secure with insta only there data will not share to any other site for misuse.

 

It gives the user the priority feels

According the user if we think they feel priority in the private account because in private account only allowed user can see the data of other user. If someone doesn’t want his all data to show to everyone so in private page they can do the setting according to that.

 

It will increase our follower count

Instagram is a social site so they have uncountable user, if someone create their account on insta page so his fan following automatically get increase if the user want to increase that.

It gives you more control on market

For the new starter Instagram is also the best option to make the presence in the market, after knowing all about the market user can get the grip of the market.

It gives the user exclusive feel

User feel the exclusive feel because of the private factor only they feel like they are the exclusive user of Instagram and if Instagram giving any kind of discount or offer so it also gives them the exclusive feel.

We all post our content on instagram on daily basis but we surely feel the difference of the traffic if we post the content when it got read at the same time when it post, so according to that only we are providing theses best time to post as per your business .

Travel & Tourism- Friday 9 am-1pm

According to unmetric data the best time to post for the travel & tourism is Friday 9 am to 1 pm. Because at that time only user get time to read the content related to that.

Food & Beverage- fri at 12pm

For the food and the beverage if we talk about so in that case Friday 12 pm because of the empty stomach user feel bore so to start the weakened  they order the food first. 

Retail- Tue, Thu, fri-12 pm

For the retails business the best time to post their content on instagram is Tuesday, Thursday, Friday – 12 pm

Professional Service-fri, Tue, wed-9am or 10 am

According to the unmetric data for the professional service the best time to post on instagram is Friday, Tuesday, Wednesday-9am or 10 am.

Non –Retail e-commerce –Thu-9pm or 4pm

For the non-retails e-commerce the best time to post their content on instagram is Thursday -9pm or 4pm. User read all the content at that particular time only.

Non –Profit- tue-4pm or 10 am

The best time for the nonprofit is Tuesday -4pm or 10 am.

Pharma & Healthcare- Wednesday and Sunday at 9 a.m.

For the pharmacy sector if we talk about so in that case user read the content or scroll the site on Wednesday, Sunday at 9 am.

Personal Care-Friday, thu-1-3pm

According to the data only, we feel that in personal care customer order their product or they check for that on Friday, Thursday -1-3 pm.

 

SEO tool are the tools which is mandate for all website. They all tools will let you know about the website details. You can check all regarding your site with these tool.

Google analytics: it will let you know about traffic that how much traffic you are getting in your website and the traffic is real or not.

Google add word: it is connecting with the add world of google, the ppc which we say. In every click of your, amount will charges from your account which you had paid to the google. It will reflect you at the first page of the google but it’s not sure that every time you will reflect at the first page when the new website pay more your site will get down.

Web master: This tool analyses your website completely. This tool is to know about the visibility of your website.

Google Keyword planner: This tool will check about the search volume of the site that how much volume your website is getting from the keywords which are ranking on your site. Keyword planner also tells you about the relative keywords of your keyword which is already target in your website.

Gt matrix: GT matrix is the tool which can check the speed of the website that in how much time your website is opening. It should be less than 5 sec. speed of the website depends on the website size.

Back link checker: This tool is to check the back link of the website. When we register our website links on the other sites, we receive some back link for that so back link checker will count all those links from the tools.

Alexa ranking: Alexa       ranking tool is to check the real traffic for your website sometimes we are getting the traffic but not the revenue it because of the fake traffic. Your website needs to be rank on the alexa then only it creates impression of your website.

Woo Rank: This tool is also an important tool which will check the content traffic that how much traffic you are getting because of your content. If there should be any changes needs to be done so it can done accordingly.

There are so many changes which we find in 2019 but the main changes that completely changed the market are the following:

SEO won’t look the same

You can also see the changes in SEO from 2018 to 2019. In the previous only 3 to 5 % people use the sound for the search but now if you will see everyone is using the sound system because of the clarity and the convenience.

Expect algorithm updates to be more complex

One more thing is that about the change which I feel is “search engine updates” regarding the algorithm are getting more complex day by day. It’s getting hard to understand the algorithm, because if the updates will be not clear then the SEO can’t be possible.

You can’t build a company off of 1 channel

It was quite easy for the previous time to run company with one channel but after the panda updates it will not possible to keep your company in market for long time with one channel. We need to work on every channel of the social site like Facebook, Twweiter.

Blogging won’t work too well

In the past we just need to update one blog and that will work for you, but now search engine has 1000 of content from which they can choose the site which search engine really want to update on the first.

You’ll need to focus on new search engines and new content types

In 2019 we needs to make changes in our content in daily basis because if the content will remain the same in that case our web site will not reflect on the first page of the search engine, because of the content quantity available with search engine.

Digital Marketing if we talk about content is the main part, because if the content is not as per the user so website will not boom. Content will get the traffic for the site. Here are some basic tips for content writing:

Write from the heart not from mind

Content writer always write the content from the heart they can use their mind also, customer will read content only when it’s written by the heart it should be beyond foundation.

Use the powerful world

Whenever you write any content you need to add the powerful statement. The statement should be like drive innovation, become a disruptor. These kinds of statement give your content the feel of valuable website content.

Write for the reader

Always write the content for the reader only; it should be according to the user requirement. User is the person who will read the content and who will give the traffic for your website and the business.

Always write purposely

Content always need to be purposely without purpose if any content will be written so it will not get any kind of feedback or any revenue. There should be some kind information which needs to given by the writer which is relevant to the topic.

Use picture to make your content impressive

You can always use picture to make your content to be more impressive picture always gives the attraction to your content, sometimes what happen is because of the image only user read the complete article or the blog.

Write with focus

You should always write the content with complete focus because sometime what happen is, the title is the different and the content is related to something else or it will not give the complete knowledge about the topic which needs to be given.

How to make your website like Flipkart, Amazon, Snapdeal etc.

In the digital India all want to get their business on social media because of the market grip, getting to increase day by day. You can easily find people on social sites because of the time limits. Follow these simple tips to make your website like Flipkart, Amazon, Snapdeal:

Home page needs to be well managed

First page of the website needs be to well managed and all categories and sub categories should reflect there so the customers can find it easily. Search bar also needs to be available on the first page.

Loading time should be Quicker

Your website needs to be open within maximum of 5 secs.Because if the site is responding very slowly most of the times, the customer will move onto some other website and you may loose a potential customer or order.

 All URLs needs to be working properly

All urls needs to be working properly whether it is the first page or the last page.It would create a good impression on the customer make the navigation easier. Sometimes what happen is the customer trying to make a payment, however, the url is not working, it would create a bad impact on a customers and you may loose on your business.

Content Quality

Content quality of your website should be impressive and understandable to the customers. Content should be short and crisp, everyone can understand that. Keywords needs to be targeted properly. The main topic should be very clear.If the topic is not clear, the customer might not read the rest of the content.

 Product Listing

Product listing also needs to done properly.Images should be clear and attractive, so the customers can see and make their choices.Rest of the details also needs to be mentioned properly like the size, colour, etc. If it’s an electronic product then the warranty or the guarantee of the product should also be mentioned.

Link Citation

If you want to grip first in your local area then you should work on the Citation.Because in citation we do the registration for you in different websites. You will get the visibility because of the other sites and will help you to get the revenue.

 

 

 

 

 

 

 

Digital marketing is required in the metro city because of time shortage. In the metro city, people have no time for offline shopping. They all are moving to online shopping whether they want to purchase a Kurti or any medicine, they will order it from the web site and get it at his/ her at the doorstep. 

 In the metro city, most of the person is working; they don’t have time to go market and purchase digital market is the option to save their time. The price of product cost is also meager in online shopping because there is no mediator. You also can see the graft of the digital market in all around India that how the digital market is getting his grip. In the metro city if you want to catch anyone you can get them only on social sites because they spent 60% of his/ her time on a mobile phone, laptop or system.

 If someone wants to get the knowledge about the food near to him or any location they can check from the search engine, people don’t need to waste his time in asking someone else

 The digital market also works for to start a business with the fewer amounts because if you go for the offline market, you need to have a shop, staff, and architect but for the ecommerce, list your product customer will see the product and order it. No need to pay salary to the staff and rent for the shop. You will save this entire amount and use it for the quality of the product, price of the rent is also very much high in metro city. If the quality will good you will get more order and the revenue get increase. 

 

 

 

 

If you are new in the digital market, so all things are required for you to get visible in front of the customer. When we talk about the SEO that plays a big role to get the traffic for the web site. For the fast result, we can take the ppc option in which we need to pay some amount to the search engine to reflect us at the top of the page.

As we all know that “jo dikhta hain wo bikta hain “. Images also create curiosity of the customer to read the content over the web site. So getting visible in front of everyone you can also post regularly regarding the content of yours. Your content will get read by the customer side, when they get something new in your content. So you need to publish fresh content all the time, and it gets change on regular basis. Publish post on regular basis also will help you to be on social sites. On daily basis if you publish the post so in any way it will support you to get noticed by the customer’s side.

For the new comers in the digital market posting regularly will surely work because it’s a kind of promotion of their web site. If the customer will noticed you then only he/she will buy something as per there requirement. Everything needs to be more creative and interesting in all post, if you will do the same so then only you will get visible or you can say you will get the traffic for the web site.  Content needs to be as per the trends if the images are like the trend so it will also more helpful for you like now we see the meme in all the web site for the promotion activities.

Digital market is the huge world so to get the authority on the other web sites daily posting will help you, and also you can say that it will help you in your brand awareness. You will also get community feedback which will help you to improve you business. Posting regularly will also sharpen your content skills as well.

 

In the digital marketing content always play a major role. Content needs to be clear and easy to understand for everyone. It should be short but with quality information. Because if the content is not correct or if it is not providing relevant information about the topic so in that case search engine will not rank your site and if your site will not get noticed by search engine so it will not get any kind of traffic.

Content needs to be fresh it should not be copied by other site. The quality of the content always works. Customer visits our web site and he/she will check the information given by the web site, if he/she gets the relevant information so in that case they will visit our site again and again. But if they would get wrong information or any incomplete information so they will not again come to us and might be possible they will give bad feedback to other regarding the site.

Whenever we talk about the content we needs to know about the audience that what all are our target audience, after knowing them only we can write the content as per taste of the audience. We also need to check about the location, local market first we needs to target to get the prior result. If your grip is good in local market so you can raise up for the near market also.

Images  also play a major role in digital market some time what happen is if the audience like the image  then only he/she will read the content so we needs to choose the correct image for content. MNC Company hires a special person team just only for the content writing, because they know the importance of the content.

 

In the digital world all want their business to reflect in the social media because if something will reflect in front of someone then only he or she will be able to know about the same.  Social sites are one of the best ways to list your product or any information about the topic of yours. In today’s life we all spent the 60% of our time with Laptops, Desktops or Mobile phones.So this will be the easiest way to catch them all together.

 Uses of SEO

As you know about the importance of the digital market so now I want to inform you that how the SEO works for any business. In the SEO the search engine will rank the information of your site which is provided by you. Then accordingly the search engine would reflect your website. As an example if your site is looking on the first page on Google, this means you got ranking from their side it’s called the organic SEO. It might take some time to get rank so if you have so much of time available with you then only go with this kind of SEO process.

 Uses of PPC

If you want to get the result your business sooner, you can take this PPC option available in the digital marketing.You need to pay some amount to the search engine and they will reflect your website at the first page. On every click of the visitors some particular amount will be charged from your account and once the complete amount used, you need to recharge  your account in the search engine for the better result or to get the visibility.

Uses of web migration

Web migration is the kind of service which is for the person who already having a website but the site is not working properly. If the client wants the content and domain of the site to remain the same, however, the website should look new, then the company like us will do the work for them. Which is called modulation after that the website would be in the new version. The  same website with the all details. So because of the modulation more visitorswouldget attracted to your website and if they like the content and the product, they will purchase it and you will get the revenue.

 How the IT consultant works for you

IT consultant in any digital company will let you know that how they will work for your website to getit more and more visibility from the company side and he or she will get the deal.For the customer side he or she will tell how they are going to work for your site. In short, the IT person is a kind of mediator between the customer and the company. Who gets the deals for the company and all details from the customer’s side for the company.

How the search engine will rank your website

Now let’s talk about the search engine that how they will rank your site? The answer of that question is here:

Content needs to be fresh and unique.If your content is fresh and unique then only the search engine will rank your website.On the other hand if the content is copied by some other website then Google is not going to rank you.

Content needs to optimized means your content needs to be optimized like keywords need to be at the correct place.The density of the content needs to be in the correct form.

Search engine will check the h1 (heading of the content) that the heading is correct or not or is it related to the content or not. The Search engine would check all the details then only your website would rank on top. On the other side if someone wants to get the early ranking so he or she can take the PPC option which is already informed above.