Amazon Seller FAQ

 

1) What is selling on Amazon?
Amazon is an online marketplace which means sellers can register on the platform and gain immediate exposure to millions of buyers across the country. You register as a seller on Amazon, list your products and visitors to Amazon see your listing and buy. They make payment to Amazon and Amazon remits payment to you after deducting its charges.
2) Why should I sell on Amazon?
Amazon is the biggest online marketplace in India and it is also the biggest in the world. You can register as seller on Amazon India and then go on to sell on its global platform. You get immediate access to millions of buyers from all over the country and do not have to worry about sales. Registering and selling on Amazon is a shortcut to fast growth.

3) Do I need to register Amazon as an additional place of business?
Yes. If you are accepted into FBA program you need to furnish details to sales tax authorities to register their fulfillment center as additional place of business. This is compulsory if you are selling products on which GST is applicable.

4) What product and order information you need from me?
Sellers must provide any information Amazon requests in their recommended format at any time. It must include product category and sub-category; item details package dimensions, weight and bar code as well as condition of item.

5) Can I list my products in all Amazon categories?
According to Amazon policy you cannot list products in multiple categories. However, Amazon may post products in multiple categories if it deems it fit to do so.

6) What type of products cannot be listed on Amazon.com?
Amazon has distinct product categories. You can register on Amazon and sell in 20 categories without getting prior permission from Amazon. Certain products require Amazon’s approval. Amazon has a page on seller central showing restricted products. These include counterfeit and contraband items, gift cards, tobacco products, drugs and drug paraphernalia, banned brands, products that evade legal restrictions, products that compete with Amazon Prime, offensive products and others.

7) Do you offer fraud protection?
Amazon offers fraud protection to its sellers. It investigates cases where buyers have wrongfully returned a product as defective or otherwise raise a claim on false grounds.

8) What is the A-to-z Guarantee program?
The A to Z guarantee is for buyers on Amazon. It covers timely delivery, genuineness of item and its condition. If buyer does not receive a product three days after the delivery date then he is eligible for refund. If a product differs from the one listed and ordered he is eligible for return and replacement or refund. If seller does not issue refund on returned items the buyer is protected.

9) How do I open a new account?
Open website sellercentral.amazon.in and you will see onscreen instructions and steps to follow in order to register as a seller on Amazon and open your account. You need to furnish name and email address as the primary step to start the process.

10) Where else can I learn about how selling on Amazon works?
There are plenty of sites on the internet that offer free and full guidance on learning about how selling on Amazon works. You can also navigate to sellercentral.amazon or services.amazon.in to know more.

11) How can I sell on the US, Canadian, and Mexican marketplaces?
You must first register as a seller on Amazon.in. If you wish to sell in US, Canadian and Mexican marketplaces you have to join the Amazon Global Selling Program.

12) How much does it cost to sell on Amazon.com?
Registration and listing on Amazon are free. However, when you sell a product Amazon will deduct its charges such as packing, courier charges and its service fee that varies across categories.

13) What are the differences between Professional and Individual accounts?
Individual plan does not involve any monthly fees. You pay only when you sell an item on Amazon. If you upgrade to professional plan then you pay a non-refundable monthly fee to Amazon. However, you do not have to pay a per item fee to Amazon when you sell a products. Amazon will charge other fees as may be applicable. Professional plan also gives you facility of reports, order management, inventory tools and batch uploads. This is ideal for high volume sellers. Individuals may be restricted from selling in certain categories whereas professional plan automatically grants you approval. Individual plan is best if you sell less than 40 items.

14) When do I start getting charged the monthly subscription fee?
The monthly subscription fee becomes applicable when you upgrade to the professional plan and complete the registration process. If you exceed the limit of 40 items per month Amazon may automatically upgrade you to the professional plan and start charging monthly subscription fee.

15) How do I manage my selling account?
Navigate to your account on sellercentral.amazon.in and you will be able to view your dashboard. It lets you manage orders, view history, refunds and all pertinent matters.

16) How do I add inventory?
Log into your seller account on Amazon.in. A dashboard page opens up. Click on inventory tab and then click on add a product. First find out if the product already exists by using Find in the search box. If the product does not exist you can add a product to the inventory and it will show on Amazon page.

17) How will I know when I have a sale?
Log into your account and you can view alerts that show you have a sale to execute. You may receive email and other communication such as SMS from Amazon alerting you to a sale so you can pack and ship in time.

18) How much does it cost to ship items I sell?
The minimum shipping cost is Rs. 30 per item. Shipping cost varies according to size/volume of the item and the distance as well as category of the product. Services.amazon.in has an online calculator to let you know how much it will cost to ship and a pricing calculator. The minimum chargeable weight is 500 grams and, besides shipping cost you pay 18% GST on the cost. Local shipping for 500 grams is Rs 27, regional is Rs 45 and national is Rs 65.

19) What is the Buy Box?
When a buyer visits Amazon and picks a product to buy the page shows buttons such as Add to Cart and Buy Now in a box on the right hand side. Below the Buy Now button one can also see details of prices of the same product offered by other sellers on Amazon.

20) Can I offer gift-wrap and gift messaging services to my customers on Amazon.com?
If you register as a professional seller on Amazon you have the manage gift option. You can offer gift wrapping and gift messaging to your buyers. You can ship to the address designated by buyer and you will not need to include packing slip that shows price of product.

21) Can I cancel my Professional selling account?
It is possible to suspend your account temporarily. You can also close your professional selling account on a permanent basis. You can downgrade professional account to individual selling plan. If you choose to close a professional account permanently then all your accounts will be shut down and you will not be able to access account and view your sales, refunds and communicate with buyers. You cannot, however, close an account until 90 days after the last sale. You have to fulfill all pending orders and wait 90 days for the A to Z guarantee to expire and then have zero balance in your account. If you have FBA arrangement then you must get back or sell off all inventory. If you satisfy these conditions you can fill form on contact us page and submit the request.

22) How can I close my account?
Navigate to Amazon contact us page and click on close your account and then submit the request. You will get email confirmation of your account being closed or reasons why it cannot be closed.

23) What is Fulfillment by Amazon (FBA)?
In the normal course of business sellers on Amazon are responsible for packing and handing over the package to courier for shipment to buyer. In the FBA program, sellers ship in bulk to Amazon. You first pack each product individually and then put them together in a bulk carton to send to their fulfillment centre. Amazon stores products in its warehouse and its personnel take care of shipment to buyers whenever an order is received by the seller.

24) How does FBA work?
You register for the FBA program. You pack individual products in a bulk carton and ship to Amazon designated warehouses. You receive an order but Amazon takes care of shipment direct from its warehouse to the buyer, packing each product individually.

25) What are the benefits Fulfillment by Amazon (FBA)?
Buyers prefer FBA label products. It assures faster delivery and buyers place more trust. It is also backed by Amazon guarantee program. Due to this your sales increase. You save costs of warehousing and costs of personnel needed to pack products.

26) Where are your fulfillment centers?
Amazon has fulfillment centers located in Maharashtra, New Delhi, Haryana, Karnataka, Gujarat, Tamil Nadu, Punjab, Telengana, West Bengal and Rajasthan. You can pick one closest to you.

27) Can my FBA products be delivered to addresses outside of India?
No. Amazon India does not deliver outside India.

28) What are the categories in which I can use FBA?
You can sell products in categories such as Beauty, Books, Baby care, consumer electronics, digital accessories, home products, jewellery, kitchen, mobile phones, luggage, movies, personal care appliances, tablets, personal computers, toys, video games and watches.

29) Do I need a list of minimum number of items?
You can list just one item if you wish. There is no upper limit to number of items you can list.

30) How can I participate in FBA program?
Navigate to Amazon.tfaforms.net site and click on contact us link in order to participate in FBA program. Amazon will review the information you submit and then contact you to take the process further. You will then need to register their fulfillment center as an additional place of business with GST once you are approved.

31) Do I have to sell on Amazon.in to use FBA? Can I use FBA for fulfillment of orders received on my website?
If you join Amazon FBA program you can only sell through Amazon. You cannot use their FBA for orders you receive directly through your website.

32) What about my branding?
Amazon uses its own brand packaging material and boxes. The invoice and packing slip, however, show your name as seller of the product.

33) Where are your fulfillment centers?
Amazon has fulfillment centers located in Maharashtra, New Delhi, Haryana, Karnataka, Gujarat, Tamil Nadu, Punjab, Telengana, West Bengal and Rajasthan. You can pick one closest to you.

34) What are the charges?
Amazon FBA charge cover storage cost for storing products in fulfillment center, cost of the increased exposure you get on Amazon.in, cost of picking and packing of products, shipping costs and customer service and returns costs. This is in addition to usual Amazon fees.

35) How will you bill me for Fulfillment by Amazon?
FBA fees are deducted from gross payment received towards sale of a product and net amount is credited to seller’s account.

36) Do you use a minimum weight or the actual weight of products shipped using FBA?
Minimum chargeable weight is 500 grams and Amazon uses exact weight for shipping cost calculation. If your product weighs 800 grams then it will charge cost of 500 grams i.e. Rs 65 and then proportionate amount for 300 grams.

37) How can I manage my inventory in Amazon’s fulfillment centers?
Log into your seller account if you wish to manage inventory in fulfillment centers. If you wish to increase number of items in fulfillment centre you will have to inform Amazon and follow instructions.

38) Can someone manage delivery to Amazon’s fulfillment center?
Amazon has designated couriers who will pack products at you store and then deliver to fulfillment centers.

39) Will my products be safe in Amazon’s fulfillment center?
Amazon maintains secure fulfillment centers with automated pick, pack and ship process. There is security staff, high value cage storage and computer networked tracking facility. In the normal course of business sellers on Amazon are responsible for packing and handing over the package to courier for shipment to buyer. In the FBA program, sellers ship in bulk to Amazon. You first pack each product individually and then put them together in a bulk carton to send to their fulfillment centre. Amazon stores products in its warehouse and its personnel take care of shipment to buyers whenever an order is received by the seller.

40) How do I upload my listings on Amazon.in?
You can use various paths to upload your FBA listing. Navigate to your account in seller central and use the add product link to add each product individually. You can also use the Flat File Feeds in their web tool in which you list products in Excel spreadsheet. This is better for higher number of products. You may have even more numbers of items in which case it is better to use their API integration that can be integrated into your website or in the inventory management software.

41) What product and order information you need from me?
Sellers must provide any information Amazon requests in their recommended format at any time. It must include product category and sub-category; item details package dimensions, weight and bar code as well as condition of item.

42) Will my products be safe in Amazon’s fulfillment center?
Amazon maintains secure fulfillment centers with automated pick, pack and ship process. There is security staff, high value cage storage and computer networked tracking facility. Navigate to Amazon.tfaforms.net site and click on contact us link in order to participate in FBA program. Amazon will review the information you submit and then contact you to take the process further. You will then need to register their fulfillment center as an additional place of business with GST once you are approved.

43) Why do I need to label my product?
FBA sellers must print labels for each item from their seller account. This is necessary so that FBA centre staff can pick the right product when an order is received. The right label also helps in tracking the items in the fulfillment centers. If an item is not properly labeled it can be returned to seller at his cost.

44) What is on a label?
The label carries details of product identifier as defined by Amazon Fulfillment Services. It includes barcode, item description and item condition.

45) Which units require labeling?
Seller must label all items he plans to sell through FBA.

46) How do I print labels for my products?
Log into your seller account and use information provided by Amazon to print labels that include product description and bar code.

47) How do I notify you of units I want to ship to you for fulfillment?
Log into your seller account. Register product type and number of items you want to send to fulfillment center. Create a shipment in your account and ship the box and then mark the shipment as shipped.

48) Can I arrange direct shipment of inventory to Amazon from overseas suppliers?
Yes, you can arrange for direct delivery of products from overseas suppliers to Amazon fulfillment centers but it is your responsibility to manage customs clearance. However, Amazon will not go on record as imported or ultimate consignee of imported products and will not arrange logistics or take care of government compliances. Each product must have stickers and labels.

49) How do I pack products for shipment to you?
FBA sellers are required to package and label each item and then pack them all in one box. This box must then be shipped to Amazon fulfillment centre. Each package must carry shipping labels that can be printed from the seller account. You can send the list of products and quantities of each item you intend to send to FBA fulfillment centre. You also need to put in foam, bubble wrap or similar materials inside the outer box to ensure inner contents are not damaged in transit.

50) How do I prepare units for shipment to you?
FBA sellers are required to pack each item ready for shipment with bubble wrap and outer box and then put these individual items in a strong box to be shipped to FBA centers of Amazon.

51) What are the charges?
Amazon FBA charge cover storage cost for storing products in fulfillment center, cost of the increased exposure you get on Amazon.in, cost of picking and packing of products, shipping costs and customer service and returns costs. This is in addition to usual Amazon fees.

52) How do I pack products for shipment to you?
FBA sellers are required to package and label each item and then pack them all in one box. This box must then be shipped to Amazon fulfillment centre. Each package must carry shipping labels that can be printed from the seller account. You can send the list of products and quantities of each item you intend to send to FBA fulfillment centre. You also need to put in foam, bubble wrap or similar materials inside the outer box to ensure inner contents are not damaged in transit.

53) How do I prepare units for shipment to you?
FBA sellers are required to pack each item ready for shipment with bubble wrap and outer box and then put these individual items in a strong box to be shipped to FBA centers of Amazon.

54) Can I arrange direct shipment of inventory to Amazon from overseas suppliers?
Yes, you can arrange for direct delivery of products from overseas suppliers to Amazon fulfillment centers but it is your responsibility to manage customs clearance. However, Amazon will not go on record as imported or ultimate consignee of imported products and will not arrange logistics or take care of government compliances. Each product must have stickers and labels.

55) Will Amazon compensate for any lost or damaged units?
If units in fulfillment centers are lost or damaged due to Amazon faults then they will reimburse you according to the business solutions agreement.

56) How do I pack products for shipment to you?
FBA sellers are required to package and label each item and then pack them all in one box. This box must then be shipped to Amazon fulfillment centre. Each package must carry shipping labels that can be printed from the seller account. You can send the list of products and quantities of each item you intend to send to FBA fulfillment centre. You also need to put in foam, bubble wrap or similar materials inside the outer box to ensure inner contents are not damaged in transit.

57) How do I prepare units for shipment to you?
FBA sellers are required to pack each item ready for shipment with bubble wrap and outer box and then put these individual items in a strong box to be shipped to FBA centers of Amazon.

 

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