In the digital marketing content always play a major role. Content needs to be clear and easy to understand for everyone. It should be short but with quality information. Because if the content is not correct or if it is not providing relevant information about the topic so in that case search engine will not rank your site and if your site will not get noticed by search engine so it will not get any kind of traffic.
Content needs to be fresh it should not be copied by other site. The quality of the content always works. Customer visits our web site and he/she will check the information given by the web site, if he/she gets the relevant information so in that case they will visit our site again and again. But if they would get wrong information or any incomplete information so they will not again come to us and might be possible they will give bad feedback to other regarding the site.
Whenever we talk about the content we needs to know about the audience that what all are our target audience, after knowing them only we can write the content as per taste of the audience. We also need to check about the location, local market first we needs to target to get the prior result. If your grip is good in local market so you can raise up for the near market also.
Images also play a major role in digital market some time what happen is if the audience like the image then only he/she will read the content so we needs to choose the correct image for content. MNC Company hires a special person team just only for the content writing, because they know the importance of the content.